Launching March 25th, 2025
Foreword by Victor Antonio
The title itself is self-explanatory: The B2B Sales Playbook: How to Create a Sales Operating System That Creates a Flood of Qualified Deals.
If you're a sales professional, founder, or business leader, the concepts and ideas in this book will help you redefine your sales approach for today's changing market. Luigi and David provide two overarching concepts to structure your sales process…
Listen to the full foreword below:
"You won’t be disappointed!"
When I first encountered Luigi and Dave, I was an aspirational seller who was focused on the wrong tasks and with the wrong mindset. A situation they knew well.
Through their teachings, which are now documented, each theme presented in Sales OS has significantly influenced my sales career, shaping the way I approach every deal and interaction.
Thanks to the insights and strategies shared by the authors, Sales OS encapsulates years of experience into actionable steps that anyone can take immediately.
It’s with great admiration and gratitude, I wholeheartedly recommend this invaluable resource to anyone seeking to level-up their sales game.
Alex Cunningham
Account Director from Evolve AI Labs
"This book is a must-have guide"
Luigi and Dave’s fresh perspective on sales in today's world truly resonated with my own professional journey.
This book is a must-have guide for B2B sales. In a time when integrity is often overlooked, Luigi and David's unwavering commitment to transparent, trust-based strategies is invaluable.
I remember a time in my career when adopting principles similar to those in this book led to a significant breakthrough. My personal experiences closely align with the insights offered here.
This book is filled with practical strategies you can implement immediately. Luigi and David have distilled years of experience into actionable advice for both seasoned professionals and newcomers.
Val Perea
Account Executive, LinkedIn
"Get your highlighter ready…"
I've known Luigi and David for many years, I've always been impressed by their deep understanding, energy and passion for solving people's problems with and through sales, delivered in the right way. Their approach to understanding the buyer and meeting their needs resonates with my own experiences.
"Sales OS" has solid foundations to apply no matter what stage of sales capability you and your teams have in an increasingly digitally disconnected world, with AI looming at us in every direction.
From the early days of my tenure at Xero, we brought Luigi in a few times to upscale and enable our growing ecosystem with sales training, and he has been a sought-after speaker we have had back many times across various streams, workshops and sessions across my career, bringing his energy and passion at every engagement.
Luigi and David are seasoned operators who walk the walk and deploy practical wisdom for all.
Get your pen or highlighter ready because you'll be a better operator from when you first pick up this book to when you put it down.
Best wishes as you continue to invest in your growth, onwards and upwards.
Bryan Williams
Founder, Hockey Stick Advisory
"I owe the successes I have…"
In a world where there are so many sales ‘experts’, a book like this is important by showing sales isn’t just about selling - it’s about building relationships and genuinely trying to help people with problems they are facing.
Sales OS is a framework for helping sellers of all experience levels to put in frameworks to help your customers and therefore you, to succeed.
Before I knew David and Luigi, I was struggling massively having gone from a main brand company to a cold sell. The two writers of this book took me under their wing without asking for anything in return.
I’m now at HubSpot at the time of writing this and I owe the successes I have there to the mentorship that David and Luigi have provided.
If you are looking for a book by sellers who still sell, who still do the hard yards, who have actionable insight on how to build a successful framework, this book is for you.
Conor Bell
"Blown away by the high-value content…"
I initially met Luigi and Dave when I was a guest expert in the Growth Forum community to run a session on resilience in sales.
Even before the session, I was immersed in the community, blown away by the high-value content and community members. It became one of my most engaged online spaces. Their commitment to their members’ growth and success is something for us all to aspire to.
Between being a member of the community, a listener of the podcast, and the content both Luigi and Dave so generously share on LinkedIn, I’ve gained valuable insights and strategies that have shifted my approach to sales.
Seeing all this value compiled into the “Sales OS” gets me fired up.
Not only am I excited to have all their collective knowledge, wisdom and strategies in one book for my own use, I’m excited for you, the readers who now have access to an MBA in Sales at your fingertips.
Stacey Copas
Founder, Academy of Resilience
"A much-needed guide for sustainable sales"
"Sales OS" offers a much-needed guide for sustainable sales. At a time when integrity is often overlooked, David and Luigi's commitment to transparent, trust-based strategies is essential.
I recall a challenge in my career where adopting principles similar to those in this book helped me achieve success as I continued to build relationships year-on-year despite the previous knockbacks in the FMCG sector.
The fundamental principles of 'Sales OS'—ethical selling, fostering enduring client relationships, and generating predictable revenue—are not just theoretical concepts.
As you delve into the pages of 'Sales OS,' you'll unearth insights that are not just practical, but truly transformative. This book is not merely a guide; it’s a powerful manifesto for ethical salesmanship.
Kate Save
Founder, Be Fit Food
"The principles in this book have stood the test of time."
When I first encountered Luigi and David, they were aspirational sales leaders. Over time, they became my mentors and, eventually, my friends.
It would be an understatement to say that we are all struggling with information overload. Sellers are constantly bombarded with advice from countless self-proclaimed gurus on every possible channel.
What has been desperately missing is a perfectly curated guide that cuts to the core of modern sales. This book is exactly that.
To them, selling is about helping others, and they instil this mindset in everyone they train. The principles in this book have stood the test of time.
They address the fundamental truths of selling while acknowledging how modern buyers prefer to engage. Absorb the knowledge in these pages, put it into practice, and you’ll undoubtedly become a top performer.
I encourage you to read this book cover to cover, and then each year, read it again.
Its advice will remain as relevant in the future as it is today.
Ricky Pearl
CEO of Pointer Strategy
"Sales OS has evolved into blueprint for success"
No matter where you are in your marketing or sales career, you can always learn something new from Dave and Luigi.
They have poured their heart, soul and experience into this book. Sales OS has evolved into blueprint for success in the modern sales and marketing world.
It encapsulates the wisdom and advice of both Dave and Luigi, as they guide you through latest research while giving you tested, practical strategies that you can leverage today. It will show you how to think with a growth mindset and see the ever-changing marketing and sales landscape as an opportunity.
As Luigi always tells me - education without application is merely entertainment, so as you read this book, do the work.
I promise, by the end, you’ll see the world of sales and marketing through a new lens, and you might find yourself picking a side in the great Dave vs. Luigi debate.
Regan Barker
Head of Sales Enablement, Grant Thornton
